Apple introduced unique screen interaction features for iPods and iPhones. For instance, Lamborghini’s car doors open in their trademark upward motion. Movement means how a product opens, expands, shifts, or condenses. Movement is another brand element that differentiates a product.

Similarly, you can easily identify Louis Vuitton’s luggage because of its stylized flower pattern. Graphics don’t mean the logos instead, they are the product designs that make a brand look different.įor instance, the Burberry coats look different because of their red and tan plaid lining. GraphicsĪ lot of brands stand out from their competitors due to their unique graphics. Similarly, Subway uses green as its unique color. For instance, red is the color for KFC, their outlets have red as a prominent color, and their sales staff also wears red. Dunkin’ Donuts – “America runs on Dunkin’.”īrands also differentiate themselves in the market with the help of colors they use.For instance, here are some of the best brand theme lines: Most importantly, great taglines/theme lines are long-lasting because of their uniqueness and impact. Theme LineĪ catchy theme line/tagline is very important to create a brand identity and strengthen the brand position. Customers can easily spot an iPhone just because of its shape in a cluster of other brands. For instance, the shape of Apple’s Inc smartphone (iPhone) is very distinctive. The physical shape of any product can be very important in creating a brand identity. Logo can be termed as the “visual name” or trademark of any brand, and make no mistake a logo can completely describe a brand even without mentioning its name.įor example, the Microsoft logo or the Nike Swoosh (Nike) these logos are so famous that they are easily recognized globally even without mentioning their names. In fact, the customers happily agree to pay high prices even if a product is associated with these brands. However, it is not easy to pick a “resonating” or iconic brand name.įor instance, Coca-Cola, Microsoft, Apple, etc., are household names in global markets. It is fair to say that a brand name itself can be a great tool for marketing. Brand NameĪ brand name is the first and probably the most important brand element. Here are 10 brand elements that are vital in creating an impactful and long-lasting brand identity. Types of Brand Elements with Examplesīrand elements don’t just include the name or logo it is way bigger than that. That said, brand elements should be designed in such a way that a company can easily defend and protect those elements in local or international markets legally. Last but not least, brand elements should be easy to defend or protect legally. The best thing about their logo is that even after the modifications, it has a lot of resemblance to their vintage logo. They keep on changing it as per the market/fashion trends and customer opinions. These elements may include slogans, logo, taglines, brand name, packaging, etc.Ĭoca-cola, the iconic beverages brand, has a highly adaptable logo.

As mentioned earlier, the core purpose of these brand elements is to develop uniqueness in a competitive market. So, brand elements mean those elements, features, or traits that differentiate a brand from others. That legal protection is generally described as “trademark.” It is safe to say that a brand is the most valuable asset for any company. Most importantly, a brand is a legally protected property, and no one else can use that identity. It can be a combination of more than one identification element which makes a brand identity.

Adaptability – The Extent of Flexibilityīrand, in simplest terms, means any identification mark, word, name, logo, symbol, or anything that differentiates a business from others.

Meaningfulness – A Portrayal of The Brand.

Element definition and example